Knowledge Hub

PR  (Purchase Requisition)  Purchase requisition is a document used by various departments. In the company, let us know what you want to buy. The buyer must include reasons for wanting to buy and what it will be used for. and must be approved by the department head before sending to the purchasing department. to make purchases As for the PO (Purchase Order), the purchase order is a document that the purchasing department Issued to sellers of products or services To inform the seller of goods or services that we would like to purchase the goods or services, how much the price is, and what the trade conditions are. And when a problem arises related to the purchase of goods and services, the purchase order document can be used as evidence in court or in a dispute with the seller. In the case where the product seller Have business partners who are government agencies or large private companies? Then immediately need cash flow to enhance liquidity within the business. I don’t want to wait until the commercial credit term is over. You can bring such documents to use the Factoring service (selling trade receivables) with AIRA. We buy billing slips, invoices, work acceptance slips, or POs up to 90% of the contract value. Quick approval and quick cash. Sample picture of PR and PO forms

For people who are interested in starting a business. Many people are confused about how these two words, Startup and SME, are different. So it is interesting. that we will consider What are the differences between these two words? And what do they have in common? What is a Startup? Startup is a business that has a business model for creating products or services. Starting from a small point To grow exponentially by that business Innovation or technology is the main factor in creating a business. Most often, Startups are new forms of business. that helps solve problems in the daily life of ordinary people Like no one has done it before, such as Food Delivery business, public transportation service business, etc. What is an SME? SME is an abbreviation for Small and Medium Enterprises, which refers to small and medium-sized businesses. It covers production, trade, and service businesses. The criterion used to determine the size of an SME is the number of employees hired. and the amount of fixed assets of the business Size of the initial business If measured by the difference “Size of the business” when starting a business for Start Ups is usually very small and most of the initial assets are weighted towards “new business ideas” or intellectual assets. While SMEs will have larger business sizes. And most assets are tangible assets. Ideas for starting a business For Start Ups, they usually start a business with the idea of wanting to solve a problem. For example, Problems calling a taxi It’s quite difficult to call for service. It takes a long time and there are many problems, resulting in a  mobile application about calling a taxi service via mobile phone. which is very popular is growing rapidly And can expand to many other countries as well, while SMEs may start a business from products or services that they already have. But it may still not be enough to meet market demand. causing new entrepreneurs to come and produce products or various services to meet market needs that are still insufficient technology For most Start Up businesses, new technology and new forms of management will be used to drive the business. or even new “innovative” works such as driverless cars electric cars, etc., while SMEs will use technology that responds to the original production or service process. but improved It may not be a new idea. but can help production or the service process has evolved To quickly respond to customer needs, etc. It can be said that all Startup businesses are SMEs, but not all SMEs are Startups. There will only be some SMEs that have business models and business operations that meet the definition of a Startup. Therefore, SMEs can be considered as businesses. Startup However, both Start Up and SME have one thing in common. It is a business to meet the needs of customers. And must keep adapting to trends and changes in consumer behavior. No matter what kind of business it is, if you don’t know how to “adapt”, there is a chance that it will be disrupted and disappear as well. How important is a startup to the economic system? Due to the nature of the business model that is growing exponentially, it makes the Startup business very interesting. both from new generation entrepreneurs and from investors Because normally SMEs want to expand their business to double or grow rapidly. You must invest a large amount or a minimum amount similar to the original capital. But for Startup businesses Then the additional investment will be much less than the original capital. But can grow many times more than before. By using technology and modern management processes to help, such as using applications to help with sales. Create a website or page to be able to promote products or services and sell them to customers all over the world. Create a franchise system to be able to expand (repeat) a large number of branches (leapfrogging). All of this can be done quickly and easily and greatly reduces costs and investment capital. Even though the startup businesses that we see are often related businesses with IT But actually the Startup business It does not have to be an IT-related product or service. It could be any general product or service. There is only the use of technology to help the business grow. It can only grow in leaps and bounds.

Doing business is not easy. Must use both energy Knowledge and understanding of business, courage and time must face problems and overcome various obstacles that may arise. However, business success images It’s not just a dream. If the entrepreneur knows the correct techniques for running a successful business. These techniques are like a compass that helps guide the way.  AIRA would like to recommend 5 techniques that entrepreneurs must know. to lead business Continuing towards success 1. Start one business at a time. We may notice that Most successful people don’t do many things at once. They start just one business. Don’t create anything redundant. In order to focus and strive to make the business in front of us successful, one thing at a time. Therefore, as a new businessman We should start one at a time. Because doing business is not a fashion that when you see other people doing it, you think about following it. But doing business is about working and investing in things. One that must use both energy Time and investment Moreover, those who want to start a business should carefully choose their business. Analyze and plan until you are sure that you will be able to spend time in this business for many years because of being successful in doing business. It’s often not as fast as many people imagine. 2. Understand the business in which you will invest. Suppose that if we intend to open an advertising company (Agencies), the first thing that we should do most is to research information about the business that we are interested in. and must try to bring yourself in Learn in that business You may consider trying to become an employee in that business first. You should consider choosing a small advertising company. In order to study and have experience in managing the entire studio system. In addition, studying in business It will allow us to learn service methods, sales techniques, production processes. Employee care Including ideas for doing business successfully. Therefore, if we want to start any business Should focus on seeking knowledge Understanding and experience This method is a method that will help your business to be successful easily. 3. Make a financial plan for your business. Good financial planning reduces investment risk. Therefore, before starting a business You should find information about the business that interests you. How much startup capital is needed and whether the money we have is enough to turn our idea into a business? However, it is important to choose a business based on what we are good at and where we have sufficient capital. After that, consider and plan what we need to do. Plan the use of money from the first capital step by step, diligently monitoring and controlling costs and expenses to fit the profit (Margin) that we aim for. To complete your goals step by step 4. Recruit a team that is appropriate for the status and type of business. A single person may have the ability to start and build a business. But if the business has a strong and talented team The business will be successful and grow faster and bigger. Every entrepreneur needs personnel who have knowledge, abilities, and expertise in areas they are not good at. For those interested in starting a business You must try to evaluate what kind of person and what kind of abilities they have. that we want to come and work To help fill the missing parts of the business and help build the business to grow further If it can be assessed that What kind of personnel do we need? Make an effort to recruit those people and keep them with our organization for as long as possible. Initially, we may be able to hire and attract employees at a level comparable to the current size and state of the business. But as our business grows, we will be able to hire employees with more relevant characteristics and higher skills. It means that the more we develop our business, to grow up We will have more opportunities to recruit and acquire personnel with knowledge and abilities to join the workforce. 5. Continuously develop and never give up. In doing every type of business Every entrepreneur must have encountered obstacles. Some people encounter many obstacles. Some people encounter few obstacles. But that is not a measure of success. And no matter how well we plan However, keep in mind that business doesn’t always go according to plan. As a startup, we need to focus on controllable factors and stay committed to those things. Entrepreneurs who intend to develop without giving up. Determined and determined to do business without ceasing. And don’t give up along the way. It will surely succeed sooner or later. And let us remember that “Success for most people doesn’t happen overnight.” In the case where the business operator is a seller of goods or services Have business partners who are government agencies or large private companies? and immediately need cash flow to enhance liquidity within the business I don’t want to wait until the commercial credit term is over. Such documents can be used to use the Factoring service (selling trade receivables) with AIRA up to 90% of the document value, quick approval, quick cash receipt.

In doing business, there must be something called a business model. It is what tells us about the business and how it is doing. What channels does the income come from? Target customer group that we focus on Partners or Partners that we can work with or would like to change the existing business model to keep up with today’s world There is a tool to help create a business model that can see the entire picture on just one page, the Business Model Canvas or BMC. The Business Model Canvas or BMC was developed by Alex Osterwalder and Yves Pigneur. First introduced in the book ‘Business Model Generation’, the BMC is a tool that helps explain our business plans according to the following topics: 1. Customer Segments (CS) : Our target customers that we want to offer products or services by dividing customers must be clear, such as by area of residence, age, gender, behavior, interests, etc. in order to market to customers in accordance with target customers. 2. Value Propositions (VP) : is the value of our products or services that we want to deliver to customers and such products or services How can I help solve the customer’s Paint Point? For example, if it is a new product or service. We may use ideas related to innovation (Innovation) to present to customers. But if it is a product that is already in the market It should stand out and have new features. that is different from competitors or modify the format digitalization process (Digitalization) to make it more convenient for customers to use the service. 3. Channels (CH) Channels to reach customers which businesses or brands use as a space to communicate, present products, and connect with our customers These channels It is considered the starting point for customers to know and see our products or services. Can be divided into 2 types: Owned channels: company website, social media such as Facebook, Line OA and Instagram, etc. Partner channels: Websites belonging to partners, wholesale products, retail sales such as department stores, etc. Moreover, choosing channels to match the target group. Can help increase the value of that product or service. 4. Customer Relationships (CR) Our relationship with customers In addition to making quality products Has good and impressive service Customer relationship management is also important. Building relationships with customers Both regular customers or general customers There are many methods such as: Personal assistance : Replying to customers via email, phone,  social media channels, via chat. Automated services : Making a chatbot collect problems and solutions obtained from talking with customers. Provide customers with assistance guidelines, reduce waiting time in queues, and increase speed of service. Creating a community: Creating a community or group on Facebook for discussion and giving special privileges to important customers. 5. Revenue Streams Revenue Streams (RS) The main income of the business or business. In this section, we need to know what channels the business’s income comes from, such as income from selling products or services. Income from monthly/yearly subscriptions Income from lending or renting goods and services, etc. 6. Key Resources (KR) The main resource of the business in business For example, if we want to produce products, we must use raw materials, machinery, labor, patents, copyrights, costs, etc. 7. Key Activities (KA) Main activities that help drive the business An enterprise or business should focus on creating value for both customers. Access to customer groups Maintaining good relationships and generating income 8. Key Partners (KP) partner or partner In our business Having a partner is important. Helps in finding good and quality raw materials. Help publicize Make our business reliable Partners in terms of cooperation Develop new business Work together to find new target customers. Both in the buyer-distributor section

According to data from the Office of Small and Medium Enterprises Promotion (OSMEP), there are 50% of SME businesses that close after just 1 year, and there are still more than 95% that close after 5 years. Therefore, it is wise to learn from mistakes as to why most SMEs fail and are unable to survive according to their set goals. More than 72% of SME businesses do not have a business plan for running their business. However, if there is a lack of good business planning (Business Plan), it will cause problems in business operations. Because if the entrepreneur still doesn’t know who the target group is How valuable is the product or service to the target audience? Including not knowing the short-term and long-term plans for how to proceed. What happened was just solving immediate problems on a daily basis. Problems may arise from other variables. which can cause business to falter In addition, not being able to see the big picture of the business in a comprehensive way causing a lack of continuous action Affects smooth business growth in the long run. 2. Do not separate business bags from personal bags and provide legal information. account incorrectly More than 67% of SMEs have a habit of not separating business and personal wallets and mixing business and personal money. Accounting information has been prepared incorrectly, which, in addition to being unreliable in the eyes of financial institutions, is a disadvantage. In the case that there is a plan to find funds to support future business expansion. It also makes you not know that it really is. What are the real costs of the business and how much cash flow is left in the business?